Evergreen essays
Corporate strategy, leadership, and the quiet rules inside organizations. Long-form essays on how companies coordinate people, capital, and narrative — and who benefits when the metrics change.
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Emmanuel Faber legally bound Danone to a social mission, then two investors holding under 5% forced him out. The mission outlasted him, revealing what purpose capitalism actually requires: governance, not conviction.
Most leaders plan strategy as if rivals will stand still. Game theory says they won't, and the gap between that elegant math and messy boardroom reality is where billions in value gets destroyed.