Evergreen essays
Pricing, markets, and the mechanisms that allocate scarce things. These essays ask how coordination rules get written — and who pays when the model changes.
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SpaceX's choice to fill low orbit with thousands of cheap satellites rather than a few expensive high ones rewrote the economics of space, turning an altitude decision into a question of manufacturing, risk, and market fit.
Tiered pricing isn't really about features at different prices. It's a quiet piece of choice architecture engineered to steer most buyers toward the option the seller wants them to take.
From airline seats to the coffee maker in your cart, prices increasingly move in real time. Dynamic pricing turned an ancient bazaar instinct into an algorithm that reprices millions of items an hour.